Is Your Social Media ADA-Compliant? Understanding the New Requirements
The deadline for the new ADA Title II digital accessibility requirements has been extended, giving public sector communications teams twelve months to align their digital presence with federal standards. While this extension provides some breathing room, the complexity of moving from theory to practice remains. This session will show how your team can confidently implement accessibility standards within a fast-paced communications environment.
Accessibility expert Emily Lucht will guide participants through clear definitions, hands-on strategies, and actionable steps that can be immediately integrated into daily workflows. This training focuses on building sustainable processes that make accessibility a natural part of your team’s content creation.
This session is especially relevant for communications staff, public information officers, IT, HR, risk management, and law enforcement personnel involved in managing or contributing to social media content.
The discussion will focus on:
- Key accessibility terms explained in plain language
- How to create accessible social media posts step by step
- Best practices for captions, alt text, color contrast, and video
- Common accessibility mistakes and how to fix them
- Examples of stronger, more accessible social content
- Simple workflow changes that improve accessibility over time
- Practical tools and habits teams can adopt right away
Designed specifically for government, law enforcement, and public education communicators, this session provides a practical roadmap to help your organization foster a culture of inclusivity while maintaining a strong digital presence.
About the Speaker
Emily Lucht is the Director of Digital Communications for the U.S. Naval Academy Alumni Association and Foundation, where she leads the creation and management of accessible digital content across social media, video, and e-newsletters. She previously served the State of Maryland for seven years in communications roles supporting housing, emergency management, and school safety, including training public information officers on accessible digital content during emergencies.
Emily is passionate about ensuring digital media is accessible to people with and without disabilities. She is an international speaker and the recipient of Government Social Media’s 2020 Golden Post Award for Social Media Leadership.
We will conclude with a Q&A session to address your questions.
The Zoom link for the webinar will be sent the day prior to the event. Please ensure your email address is correct during registration.
